Shanghai, May 26th – The WMMS China 2016 (World Mobile Marketing Summit) & Gold Phoenix Tree Mobile Marketing Awards concluded successfully on May 26th, with more than 2,000 attendance from brand advertisers, marketing technology companies, advertising agencies and new media players.
Being a leading advertising technology company in China，Sunteng became the biggest winner of the 2016 Gold Phoenix Tree Mobile Marketing Awards. Sunteng was awarded“2016 Best Mobile Marketing Company”, its BiddingX DSP “2016 Best Mobile Marketing Platform”. David Zhang, founder & CEO of Sunteng won “2016 Mobile Marketing Most Prominent Star”. Sophia Jia, CMO & Senior Vice President of Sunteng, was specially invited to give a keynote speech regarding multi-screen marketing, while sharing with marketers cutting-edge insights on digital marketing.
Sunteng and its flagship DSP platform BiddingX stood out as“2016 Best Mobile Marketing Company”and“2016 Best Mobile Marketing Platform”after several rounds of competitive experts review and appraisal. BiddingX Mobile DSP was officially launched out in 2015 and mobile ads share then already surpassed PC ads share of the year. So far, more than 10 billion bid requests are processed daily on BiddingX Mobile DSP. Videos and native advertising occupy half of its massive mobile ad inventory, which also includes premium inventory across Toutiao, Tencent SocialAds, Twitter Mopub, InMobi, and many more from home and abroad.
BiddingX leverages mobile LBS technology for group segmentation and is the sole provider of the multi-dimension retargeting engine. It allows advertisers to achieve the most effective campaign results and most efficient campaign operation by using its proprietary monitoring platform Sunteng DNATM, Sunteng Intelligent Optimizing Engine, and BiddingX DCO (Dynamic Creative Optimization solution), and customized multi-screen APP landing page deeplink solution. BiddingX has best met the needs of both brand and performance advertisers and agencies, as demonstrated by six wins at this premium digital marketing industry summit.
Every great product comes along with a great leader. David Zhang, founder and CEO of Sunteng, has more than ten years of experience in internet advertising and is a technical expert and a pioneer in both marketing technology and big data industries. His devotion to technology and customer insights exploration allows BiddingX full-stack marketing technology solution to have completed many wonders and achieved dramatic revenue and profit scale without VC funding. The excellent technology and true leadership in the industry win David Zhang“2016 Mobile Marketing Most Promising Character”.
The Summit acts as a gathering place for participants to exchange ideas and shape the future of mobile marketing. Sunteng believes that the best performance is achieved through technology, and it will keep cultivating leading marketing technology to deliver the best, effect-oriented performance while fulfilling the most advanced requirements from advertisers and agencies. With its full-stack marketing solutions and service, Sunteng will continue contribution to the advancement of China’s programmatic advertising.